Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has grown from a little Tokyo atelier into one of the most influential vogue houses on the planet. Its world good results was not designed as a result of conventional marketing or mainstream trends, but through a Daring philosophy: obstacle the norm, split conventions, and Allow originality communicate louder than recognition. This unconventional method became the muse for CDG’s all over the world enlargement.
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CDG attained Intercontinental focus by presenting clothes that turned down conventional Thoughts of splendor. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the curiosity of worldwide style editors and buyers early while in the nineteen eighties.
This world-wide visibility strengthened the CDG Hoodie name and attracted faithful prospects from just about every corner of the entire world.
The 1995 "Slumber" collection consisted of striped pajamas "bearing prints of identification figures and marks of military boot prints".[thirty] Contemporaneous media coverage juxtaposed visuals of the collection with photographs taken at Auschwitz focus camp, as well as the controversy received Worldwide coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and set up as a business in 1973. The brand name's title was motivated by Françoise Hardy's 1962 track "Tous les garçons et les filles", specially from the road "Comme les garçons et les filles de mon âge" ("like the boys and girls my age").
The 2006 autumn/winter collection addressed the strategy with the persona,[fifteen] the other ways to present Comme Des Garcons 1's self to the planet. Fusing tailored menswear with feminine features for instance corsets and flower printed gown fabrics, Persona was Yet another collection that put together the feminine Along with the masculine.
CDG created a powerful distribution system by inserting its merchandise in best luxurious vendors like Dover Road Marketplace, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name access to elite shoppers globally even though preserving its artistic integrity.
In 2017, the corporation introduced a new fragrance, Concrete, and marked its start within the US which has a supper curated via the artist and chef, Laila Gohar.
Every single shop was intended as an artistic Room, maximizing CDG Hoodie's popularity for innovation and featuring consumers an immersive retail working experience.
Together with the increase of online shopping, CDG expanded its achieve by featuring collections by means of Formal and partnered e-commerce platforms. Social media marketing and style communities aided distribute the brand’s identification, building parts such as the Enjoy Coronary heart tees and Converse sneakers viral globally.
The CDG x Converse Chuck Taylor grew to become One of the more recognized sneaker collaborations on earth, supporting CDG arrive at global mainstream visibility whilst remaining real to its edgy creativeness.
Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical shows, normally more like artwork installations than fashion shows earned globally media coverage, reinforcing the manufacturer's reputation for groundbreaking creative imagination.
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The business also creates a line of agendered fragrances, most of which are unconventional on the globe of perfume and aligned Along with the variations of its garments.[six]